AN INTIMATE MEMBERSHIP COMMUNITY · 30 FOUNDING MEMBERS

Make the second half of your life the best half.

Reignite is an application-only membership-based community for women in the second half of life who want the clarity, courage, and community to create what’s next. Led personally by Shannon Watts, Reignite will help you figure out what you want, trust yourself enough to go after it, and surround yourself with women who will support you along the way.

APPLY FOR FOUNDING MEMBERSHIP SEE WHAT'S INSIDE

$995/year · Application only · Doors open this fall for founding members

You may know Shannon from

meet your founder

First, she helped a movement find its voice. Now she’s helping you find yours.

In 2012, Shannon Watts was a mom of five in her early forties when she started what would become Moms Demand Action, the largest women-led nonprofit in America, with more than 10 million supporters and a decade of legislative, electoral, and cultural wins. She went on to be named one of TIME’s 100 Most Influential People, a Forbes 50 Over 50 Changemaker, and a Glamour Woman of the Year. Her most recent book, Fired Up: How to Turn Your Spark Into a Flame and Come Alive at Any Age, was an instant New York Times and USA Today bestseller and inspired the creation of the Firestarter Community. Across her career, activism, and coaching, Shannon has spent over 30 years helping women figure out what they want, recognize their own power, and take meaningful action.

Here’s what Shannon learned along the way: The women who change their lives, their communities, and even the world are rarely the loudest, the youngest, or the most credentialed. They’re the women who decide to invest in themselves, make room for their own desires alongside their obligations, and refuse to believe they’re too old or it’s too late to discover what lights them up – and then find the community who will cheer them on, challenge them, and remind them what they’re capable of.

“When your values, abilities, and desires come together, it’s an alchemy that can feel like magic, a profound or transcendent force that feels like touching the divine.”

IS THIS YOU?

This community is for you if:

You’re at a crossroads asking, “What’s next?”

Maybe you’ve spent years caring for others, climbing the ladder, or being the “good girl” who did everything that was expected of her, and those roles no longer feel like enough. You’re ready to reconnect with your desires and imagine a life built around what you want.

You want the second half of your life to be the best half.

You’re ready to create a life that feels more fully your own, shaped by what you want, what matters to you, and who you’re becoming. At Reignite, we believe you’re not too old to want something new, and it’s never too late to begin.

You know the power of women in community.

You feel more supported, more courageous, and more capable of imagining what’s possible for yourself. None of us changes our lives alone. We need women beside us who believe in us, challenge us, cheer us on, and remind us of our power when we forget it.

You’re used to “should’ing” all over yourself.

You’ve let obligations and others’ expectations dictate your choices. Now you’re ready to make room for your own desires and start asking what you actually want. At Reignite, we don’t believe investing time, energy, and attention in yourself is selfish. We believe it’s essential.

You’ve been “The Good Girl,” “The Perfectionist,” “The Caregiver.”

Maybe those roles once helped you feel safe, successful, or accepted, but now they’re getting in the way of who you want to become. In Reignite, we’ll begin unraveling those identities and confront what’s underneath them: fear of failure, imposter syndrome, perfectionism, self-doubt, and the belief that we’re somehow not enough.

Sound familiar?

Then you're exactly who this was built for.

APPLY TO JOIN

YOUR SECOND HALF, YOUR BEST HALF

Clarity. Courage. Community.

Reignite gives you not just the “why,” but the “how”: the tools, support, and accountability to take meaningful action and build a life that feels authentically yours.

Clarity

Unearth what you actually want, not what you’ve been told you should want. Through workshops, prompts, and practices, you’ll reconnect with your desires, separate them from other people’s expectations, and get clear about what you want for this next chapter.

Courage

Move from wanting something to doing something about it. Through Reignite, you’ll get the tools and support to take action. And when you’re doubting yourself, you’ll be surrounded by women who will remind you of your power and let you borrow some of theirs.

Community

Surround yourself with women who believe in the power of showing up for one another. Reignite brings together women who exchange knowledge, open doors, make introductions, share hard-fought wisdom, mobilize resources, challenge each other to think bigger, celebrate one another’s wins, and fortify each other through the hard parts.

WHAT’S INSIDE

A month inside
Reignite.

Each month, Reignite offers four live virtual events, with a rotating mix of workshops, coaching, conversations, panels, and co-working sessions. We focus on the issues that actually matter to women in the second half of life, including menopause and midlife health, writing and publishing your first book, encore careers, starting or scaling a nonprofit, reimagining the empty nest, caring for aging parents, finances in the second half, “silver divorce,” boundaries, confidence, and more.

Can’t make a live session? That’s okay. Every event is recorded and added to the Replay Library within 24 hours, and you’ll have access to the entire library from the day you join.

Plus: Reignite doesn’t end when the live sessions do. Shannon engages with members in the community every day, your fellow members are there to offer advice, connections, encouragement, and accountability, and as the community grows, we’ll create opportunities to gather in person, too.

YOUR STANDING MONTHLY RHYTHM · 4 LIVE EVENTS

Expert Workshops & Masterclasses

Learn from experts who can help you navigate what’s next. We’re focused on the issues and topics that are most important to this season of your life.

Q&A with Shannon & Guests

Join Shannon for candid conversations with fascinating experts, leaders, and changemakers, with plenty of time for member questions and live interaction.

Spotlight Coaching

Watch Shannon coach one Reignite member live while the rest of the community observes. You’ll get an intimate look at the questions, obstacles, and decisions another woman is working through, and chances are, you’ll recognize some of your own.

Member Spotlights & Panels

Some of the greatest expertise in Reignite is already in the room. Hear directly from fellow members about their pivots, projects, launches, challenges, and lessons learned.

Co-Working Sessions

Big ideas need time, focus, and follow-through. Co-working sessions give you dedicated space to step away from your daily obligations, focus on what matters to you, and make meaningful progress alongside women who are doing the same.

Monthly Kickoff & Goal Setting

At the beginning of each month, we’ll come together to identify your priorities, set meaningful goals, and decide on the concrete steps you’ll take to move them forward.

THE ACCOUNTABILITY PIECE

Where good intentions become actions.

Throughout her career, Shannon has helped women connect to their power and their people. That’s how you build a movement, and it’s why connection, accountability, and support are at the heart of Reignite. Every month, you’ll have multiple ways to find your people, stay accountable, and keep moving forward, including:

30-Day Challenges

At the beginning of each month, you’ll choose one thing you want to focus on for the next 30 days and share your commitment with the community. Along the way, you’ll check in, share your progress, work through what’s getting in the way, and cheer one another on. At the end of the month, you’ll look back at what you accomplished and what you learned.

Accountability Circles

You’ll be matched with a small group of five to six women based on your interests, goals, stage, and location. Think of them as your Reignite inner circle: the women you can turn to when you’re stuck, need encouragement, want practical advice, or simply need someone to remind you to keep going.

Co-Working Sessions

Join a hosted session that’ll keep you focused on what matters to you, while giving you the space in your day to make meaningful progress. These hour long sessions are designed to allow you to set aside your other responsibilities and focus on what you’re building.

FROM WOMEN WHO'VE WORKED WITH SHANNON

Women who stopped waiting.

“Shannon is like a wise Navy SEAL.”

— HEATHER H., coaching client

“The money that I spent working with Shannon has been the best money I have ever spent in my entire life!”

— TRACY S., coaching client

“Shannon has a rare gift: she can move fluidly between strategy and personal reflection, often in the same conversation.”

— SANDY B., coaching client

“Shannon has helped me to shift my perspective and apply those professional skills to my coaching work.”

— KELSEY B., coaching client

“I unconsciously prioritize everything and everyone else over my own priorities. I am slowly changing this and Shannon has helped me tremendously!”

— KRISTIN S., coaching client

“Working with Shannon has been the best investment I have made in both myself and my business.”

— KAYLEY G., coaching client

YOUR DEDICATED SPACE

A user-friendly platform tailored
to our community.

Reignite lives in its own dedicated, members-only space on the Circle app and platform. Everything is in one place, from live sessions and accountability circles to conversations, connections, and resources, so it’s easy to find what you need and stay engaged. Whether you’re on your phone or your computer, the entire Reignite community is always at your fingertips.

If you’ve joined online communities before only to be overwhelmed by a cluttered platform and eventually stop logging in, Reignite is the antidote. It’s simple, intuitive, and designed to make connecting with other women feel easy, not like one more thing on your to-do list.

30

FOUNDING MEMBERS

4

LIVE EVENTS / MONTH

100%

APPLICATION-VETTED

BUILT SMALL, ON PURPOSE

30 Founding Members

Most communities are built to scale, but as they grow, they often lose the intimacy and connection that made you want to join in the first place. Reignite is different. We’re starting with just 30 founding members so Shannon and her team can get to know you, understand what you’re working toward, and be deeply engaged in the community. From there, we’ll grow slowly and intentionally, welcoming new members in small groups of 30.

Real community takes real care, and we’re committed to protecting what makes this one special as we grow. Every member joins by application because Reignite works best when the women in it are invested not only in their own growth, but in one another’s. We’re not trying to build the biggest community. We’re trying to build one where every woman feels known, supported, and invested in.

FOUNDING MEMBERSHIP

Ready to light
the match?

Apply now for the founding community and get the clarity, courage, and community to live out your passions in the second half of life.

Four live virtual events every month, rotating between expert workshops, masterclasses, and Q&As with Shannon and guests, on topics from menopause to book publishing to starting a nonprofit
Spotlight coaching with Shannon: One person at a time receives intensive, focused coaching on a specific problem while the rest of the group observes and learns
The accountability piece: 30-day challenges, matched accountability circles, and co-working sessions
A supportive network: social events, interest-based circles, member spotlights, and in-person meetups
Weekly prompts and practices to go deeper into what you actually want
The full replay library of every workshop and masterclass
Founding-member price locked for life, for as long as you stay

ANNUAL MEMBERSHIP

$995 / year

Application-only · Founding price locked for life

We don’t want this to be a monthly membership that you forget you’re paying for. This is an annual subscription made by women who are serious about their own transformation.

1
Apply. It takes about five minutes.
2
We read every application.
3
Invitation. Payment within 48 hours reserves your seat.
4
Doors open and your fire gets lit.

APPLY FOR FOUNDING MEMBERSHIP

Applying is free and takes about 5 minutes. If this isn't the right year for you, doors reopen annually.

FREQUENTLY ASKED QUESTIONS

Everything you need to know.

Is Shannon actually involved?

Yes, deeply. Reignite is a passion project for Shannon, and she’s personally involved in the community every day. She hosts several live events each month, including group coaching and guest Q&As, and regularly posts prompts, joins conversations, responds to members, and checks in on what they’re working through. In fact, one of the reasons Reignite is growing slowly and intentionally is to make sure that level of personal involvement doesn’t change.

How often are events, and what if I can't attend live?

Reignite hosts four live virtual events every month, with a rotating mix of expert workshops and masterclasses, Q&As with Shannon and special guests, group coaching, member spotlights and panels, co-working sessions, and monthly kickoffs. Can’t make it live? No problem. Every session is recorded and added to the Replay Library within 24 hours, so you can participate no matter your time zone or how full your calendar is.

What is the time commitment?

We know your plate is already full. Most Reignite members are juggling careers, businesses, families, caregiving, and everything else life demands, and that’s exactly who this community is designed for. Realistically, members who get the most out of Reignite spend about two hours a week: attending one live event (or watching the replay) and checking in with their accountability circle and the larger community. We’re not taking attendance, and there’s no guilt if life gets busy. We simply ask that women join with the intention of showing up, contributing, and supporting one another most weeks, because that’s what turns a membership into a real community.

Who is this community for?

Reignite is for women in the second half of life, from 40 to 99+. Whether you’re 44 and standing at a crossroads, 58 and ready to reinvent yourself, or 72 and imagining your third act, every workshop, expert, and conversation is designed to meet you where you are and help you figure out what you want next.

I don't know what my passion is yet. Is this for me?

Absolutely. Clarity is at the heart of Reignite. Many women arrive knowing they want something more or different, even if they can’t name it yet. The workshops, prompts, conversations, and coaching are designed to help you reconnect with desires you may have put aside, figure out what you actually want, and then begin taking steps toward it. You don’t need a plan to join. You just need to be curious about what might be next.

What kind of experts will I have access to?

You’ll learn from a range of remarkable women, including midlife and menopause experts, publishing leaders, nonprofit founders, and experts on boundaries, perfectionism, self-limiting beliefs, habits, and personal growth. We’re intentionally building Reignite around the questions, challenges, and opportunities that matter most to women at this stage of life, and we’ll continue shaping our programming around what our members tell us they need.

I've joined communities that turned into ghost towns. How will this be different?

We understand how frustrating that is, and Reignite was intentionally designed to prevent it. Three things make this community different: Reignite grows slowly and intentionally so it never loses its intimacy; every member joins by application, so the community is filled with women who genuinely want to participate and support one another; and Shannon and her team are actively engaged every day, with four live virtual events every month to keep members connected, learning, and moving forward.

Why are only 30 women invited in at a time?

Because that’s the scale at which Shannon and the team can show up personally: know your name, follow your project, and coach you live. It’s big enough to hold real diversity of experience and for you to find your people; it’s small enough that you’re a member, never a number. We would rather have a waitlist than a crowd.

Do you offer payment plans or scholarships?

Membership is offered as an annual subscription. That’s intentional: Reignite is designed for women who are ready to commit to a full year of investing in themselves and showing up for one another. We know the timing won’t be right for everyone, and applications will reopen annually. In the meantime, there are free ways to be part of Shannon’s world, including her Substack, Playing with Fire, and Bonfire, her in-person gatherings. Start there, stay connected, and when the time is right, we’d love to read your application.

When can I join, and how does enrollment work?

Our founding members will be invited from the application list in small groups this fall. After that, Reignite will open for new members once a year, as space becomes available. Founding members will keep their original membership rate for as long as they remain in the community, and women on the waitlist will always be the first to know when applications reopen.

I'm a coach or practitioner myself. Can I join?

Absolutely. Many women drawn to Shannon’s work are builders, coaches, and practitioners themselves, and the experience and wisdom they bring makes the community stronger. We have one important rule: when you’re in Reignite, you’re here as a member. That means no prospecting, soliciting clients, or pitching your services to other members. Reignite is a place to connect, contribute, learn, and support one another, not to sell to one another.

Founding cohort · Fall 2026

Your fire hasn't gone out. It's waiting to be reignited.

A community built to help you figure out what you want, trust yourself enough to go after it, and find the women who will support you as you create the second half of life on your own terms.

Apply to join the community

$995/year · Application only · 30 founding members ages 40 to 99+